Skip to main content

AI assistant for businesses

Your website sells, answers and captures leads even without you.

Assisto learns your content, replies naturally and brings only qualified contacts into your CRM. Live in less than a day, no development needed.

Explore the features
Assisto chat interface embedded on a website

Everything you need to convert, support and grow.

From lead capture to conversation analysis: everything integrated, everything customizable.

Qualified contacts straight from chat

Every conversation can become a lead. Assisto collects contact details in chat, evaluates interest and only sends truly ready contacts to your CRM.

Vorrei capire come funziona il vostro assistente
A
Certo! Posso metterti in contatto. Mi lasci nome ed email?
Nome
Email aziendale
Invia

All yours: look, tone and behavior

Colors, tone of voice, style and behavior adapt to your identity — with no "external tool" feel.

Replies by voice. Understands voice.

Assisto can answer with audio and understand users' voice messages, for more natural, faster and more accessible conversations.

Know exactly what your customers want

In seconds you get the most requested topics, recurring doubts and sales opportunities that emerge from conversations.

Always answers with your information

Assisto uses your website content and company documents to answer precisely and consistently with your brand.

Every role sees only what it needs

Full control for managers, targeted access for the team. No information out of place.

Always up to date, with no extra work

When you update your content, the assistant realigns — automatically or with one click, no reconfiguration needed.

Catalogs and spec sheets active right away

Upload PDFs, brochures and price lists: the assistant uses these materials immediately for more complete and precise answers.

Live in one day. Results from day one.

01

Configure

Upload your content, choose the tone and set how the assistant should behave.

02

Integrate

One tag on your site — and Assisto is already live. Widget, fullscreen or landing: pick the format.

03

Measure

Watch the data, fine-tune the answers and see conversions grow week after week.

Recognize your situation?

Real situations. Problems you know. Concrete solutions.

MG

Marta, Marketing Manager

Goal: more genuinely useful demo requests

“We get a lot of requests, but many aren't in our target. Can I filter them better?”

“Yes: we ask 3 qualifying questions in chat and only pass high-priority contacts to the sales team.”

RC

Riccardo, Customer Care

Goal: reduce repetitive requests

“Every day we answer the same questions about shipping, returns and payments.”

“Assisto handles these cases on its own and only involves an operator when the request is genuinely complex.”

FD

Francesca, CEO

Goal: clear numbers to decide better

“At the end of the month I want to understand what brought in customers, not just how many chats we had.”

“We show you conversions, lead value and impact on sales, so you can measure the return in concrete terms.”

15 search models

Search adapts to the type of business and content.

Search models are information-retrieval profiles: they help Assisto weigh the right content based on context — for example products, real estate, events, documentation or services.

BrandE-commerceReal estateHealthcareEventsTravelJobsPublic sector+ other vertical models

An Assisto shaped around your brand, your content and your goals.

Not a generic widget: every aspect — look, tone, sources and behavior — is completely yours.

Visual brand

Colors, logo, launcher icon and visual style perfectly aligned with your identity.

Tone of voice

Institutional, sales-driven, technical or informal: you decide how the assistant speaks.

Display mode

Widget, fullscreen or dedicated landing page: the format adapts to the context.

Replies by voice. Understands voice. Zero friction.

Voice response

Listen to Assisto's response

Voice: Chiara ENDuration: 00:18
1.0x

Voice messages

Speak freely, it understands instantly

Recording active

Instant transcription in English

“I'd like to book a demo to see how to integrate your assistant into our website.”

Assisto Insight

Conversation analysis, last 30 days

Frequent topics

Emerging questions

Many users ask about activation time, tone customization and integration with the existing website.

Opportunities

Leads and conversion

You always know who's worth calling first. Every contact is already classified: Hot, Warm or Cold. No leads to score by hand.

Recommended actions

Team priorities

Add an FAQ about onboarding times, create a CTA for Business, and prepare a sales follow-up.

1,248

chats read

19

topics

AI

summary

What are your customers really asking?

Assisto analyzes every conversation and returns what matters: recurring themes, sales opportunities and concrete actions for marketing, sales and customer care.

✓Spot which questions keep coming up before they become a problem.
✓Identify the points where users are closest to converting.
✓Turn conversational insights into concrete tasks for the team.

From question to lead, fully automatic.

The Lead Capture flow intercepts interest and notifies the team.

Chat opened

Visitor opens the widget

Interest detected

Keyword: quote

AI replies

Introduces data collection

Contact collection

Name, email, company

Team notification

Qualified lead via email

Always know who to call first.

Every contact who leaves their details is classified automatically. Your team opens the panel and finds the list already sorted: who's ready, who needs nurturing, who isn't worth calling yet. Zero manual work.

Hot

Ready to buy

Call them today. They've shown clear intent, left complete details and already asked to be contacted back. Don't make them wait.

Warm

Needs nurturing

There's interest, but they're not ready yet. A message at the right time can make the difference. Don't waste a call — use a targeted email or content instead.

Cold

Not the right time

The contact is there, but a call isn't worth it right now. Keep them on the list, don't push. You'll see it when something changes.

Leads arrive where you already work

No copy-paste, no manual import. Every lead generated in chat lands directly in your CRM.

ClickUp

Chat lead → automatic ClickUp task, assigned to the right salesperson.

HubSpot

Qualified contacts in your CRM with the conversation and data attached.

Salesforce

Pipeline updated with every interaction, no manual imports.

WhatsApp

Conversations started in chat continue on WhatsApp Business without losing context.

Clear plans to get started, grow and integrate Assisto into your processes.

Starter and Business are available monthly or annually. Enterprise is built around specific volumes, compliance and integration needs.

To get started

Starter

€89/mo

€890/yr, 2 months included

For SMBs, professionals and businesses with a single site who want to try the AI assistant with no commitment.

  • ✓1 Assisto and 1 connected domain
  • ✓1,000 conversations/month
  • ✓100 indexed pages and 10 PDFs
  • ✓Lead capture with GDPR consent
  • ✓Widget embed and fullscreen page
  • ✓Color, logo and tone customization
  • ✓Basic analytics and 90-day history

Most popular

Business

Recommended
€299/mo

€2,990/yr, 2 months included

For marketing, sales and customer care teams that want to use the assistant as a productive channel.

  • ✓Everything in Starter, plus
  • ✓5 Assisto and 5 connected domains
  • ✓10,000 conversations/month
  • ✓2,000 indexed pages and 100 PDFs
  • ✓All 15 search models
  • ✓Voice response and voice messages up to 600 min/month
  • ✓Human handoff, whitelabel and API sync
  • ✓AI insight, GA4 and Meta Pixel
  • ✓CRM integrations: ClickUp, HubSpot and Salesforce
  • ✓WhatsApp Business integration
  • ✓Conversational flow builder (beta)

Tailored

Enterprise

Custom

Tailored proposal

For multi-brand groups, publishers and companies with advanced security, compliance or integration needs.

  • ✓Everything in Business, plus
  • ✓Custom Assisto, domains and volumes
  • ✓Unlimited knowledge base
  • ✓Search model tuning
  • ✓Custom integrations (webhook, CRM)
  • ✓99.9% SLA and dedicated account manager
ComparisonStarterBusinessEnterprise
Assisto15Unlimited
Conversations/month1,00010,000Custom
Knowledge base pages1002,000Unlimited
Voice responseNot included600 min/monthCustom
WhitelabelNoYesYes
API sync-knowledgeNoYesYes
CRM integrationsNoYes (3 CRMs)Custom
WhatsApp integrationNoYesYes
Flow builder (beta)NoYesYes
SupportEmail 48hPriority 8h24/7 P1

Your customers' data is safe. Period.

European infrastructure, field-level encryption, passwordless access. Not bolted on afterward — it's how we built the product from day one.

Your data stays yours

Email, name, phone and messages are encrypted field by field before touching the database — with AES-256-GCM. Even in case of unauthorized access to the infrastructure, your data remains unreadable.

Locked-down access

The panel supports 2FA via authenticator app (Google Authenticator, Authy) and Passkeys with Face ID or Touch ID. No password to steal, no SMS to intercept.

Native GDPR, EU servers

Data resides on European infrastructure. We never use conversations to train third-party models. We are GDPR compliant and don't offload compliance onto you.

🇪🇺 European serversGDPR compliantAES-256-GCM encryptionPasskey & 2FANo training on your data

Frequently asked questions

How long does it take to activate Assisto?

Typically less than one business day. Setup is guided, integration takes one line of code, and the assistant is live within hours.

How does it learn to answer about my company's information?

Assisto processes your website's content and any documents you upload (PDFs, text) to build its knowledge base. You can update the content at any time from the control panel.

Can I customize the look and tone of voice?

Yes, completely. Colors, avatar, response tone and conversational behavior are all configurable. Every element adapts to your brand identity.

Is my customers' data safe? How do you handle GDPR?

Data is hosted on European infrastructure. Email, name, phone, company and conversation messages are encrypted with field-level AES-256-GCM: they remain unreadable even in the event of unauthorized database access. Admins can enable 2FA via an authenticator app (Google Authenticator, Authy) from the profile page, or use a Passkey — Face ID, Touch ID or a hardware key via WebAuthn — without a password. We are GDPR compliant and never use conversations to train third-party models.

Can I change plans or cancel at any time?

Yes. You can upgrade to a higher plan immediately and cancel before the monthly renewal with no penalties or extra costs.

How does AI lead scoring work?

Every contact collected by Assisto is automatically classified as Hot, Warm or Cold. Your team instantly sees who's ready to buy, who's worth a follow-up and who isn't worth calling yet. No setup needed: it works out of the box, on every lead.

Does Assisto integrate with my current CRM?

Business and Enterprise plans include direct integrations with ClickUp, HubSpot, Salesforce and WhatsApp Business. A documented API is available for custom CRMs.

Activate Assisto

Your website never sleeps. Neither does your assistant.

Set up in a day, customize every detail and start collecting qualified leads — 24/7, with no development needed.

mazz.media

mazzmedia s.r.l. — Via Eritrea 21, 20157 Milano (MI) — C.F./P.IVA IT06825720961

Gruppo Tecniche Nuove